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Web Film/Experiential
Olga Basha: New Jeans
Olga Basha, the New York–based denim brand, has released ‘New Jeans,’ a dry-witted spot directed by Matias & Mathias of Epoch Films. With understated humour, cinematic flair, and a touch of gross-out irreverence, the film makes an unforgettable case for the brand’s jeans. Set in Manhattan, the story follows two friends at lunch when one of the girls spots her love interest across the street. At first glance, he seems like a real catch, until he begins a very public reveal of his questionable habits. Yet even as this man bites into a messy donut he found half eaten on the street, the girls never waver in their admiration for him and how he carries himself in his Olga Bashas. Matias & Mathias directed the spot with a cinematic touch. Anchored by naturalistic performances, crisp framing, and dialogue that feels real, it transforms what could have been a crude gag into something stylish and smart.
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