Sapiens hospital: sapiens Twist billboards

The canvas is twisted into an hourglass that compresses the woman’s neck and shoulders—an arresting metaphor for chronic pain: constant pressure that builds over time. The layout splits emotion vs. information.
Left (emotion): the twisted fabric + facial expression dramatize suffering and make passersby self-identify.
Right (information): a giant “Chronic Pain” headline, symptom list (neck/back/nerve), named pain specialist, hospital logo, and bold CTA via phone and QR.
Design choices—blue/white medical palette, high contrast, generous negative space, and minimal words—maximize trust and long-distance legibility. The blue wave hints at relief after treatment.
Why it works for OOH: the unusual twist stops the eye, the message is understood in 3–5 seconds, credibility is established by a specialist’s name, and action is frictionless with large contact details.
Benefit to viewers: people living with persistent pain instantly grasp what the problem is, who can help, and how to book now, turning a fleeting glance into a concrete next step.