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Ikea: The Shadow
According to 'Youth, Housing and the Future,' a study conducted by the research firm Ipsos for IKEA in collaboration with Talento para el Futuro, one in four young people is postponing their move out of the family home due to the difficulty of accessing housing. Against this backdrop, IKEA’s new campaign - which debuted on Sunday, October 5th - focuses on practical solutions that make life easier for people living together at home, spotlighting the brand’s new products introduced to the range each year. Developed by McCann Madrid under the concept 'Living together doesn’t have to be a horror,' the work launches just days before Halloween and draws on the visual language of horror films, tempered with humour.
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