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Web Film/Experiential

ReloShare: No Room to Dream Brian’s Story

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ReloShare, the world’s first marketplace for social services, is uncovering a surprising link between declining birth rates and the nation’s homelessness crisis through a new initiative that shines a light on the hidden impact of the housing emergency on the next generation. In California alone, 1 in 25 children ('2024 Annual Homeless Assessment Report') has no stable home to call their own - a crisis fuelled by a worsening shortage of affordable housing, wages that haven’t kept up with rising rents, and the lasting effects of inflation. Their 'bedroom' is often the backseat of a car, a borrowed mattress, or a friend’s couch. Across the country, tens of thousands of children remain invisible each night, caught in a crisis that demands urgent attention. This fear of homelessness is felt across the country — new research shows that 64% of Americans are putting off having children because they worry rising living costs could leave them without a home. To spotlight the hidden reality of childhood homelessness, ReloShare is unveiling No Room to Dream — a powerful new installation debuting across the Bay Area on World Homeless Day, October 10. From 12:00 to 2:30 p.m., the installation will be open for visitors at the Center of the Universe Steps at City Hall, with Mayor Barbara Lee joining to support efforts to shine a line on childhood homelessness. The project transforms parked cars into reconstructed bedrooms - confronting passers by with the hard reality that - for too many children - this is where they fall asleep each night. Each installation features a QR code linking to raw, first hand accounts from survivors of childhood homelessness, making their voices impossible to ignore and connecting visitors directly to ways they can help. ReloShare is urging the public to take action by sharing their voices through the form on the landing page here. Each submission will be counted, shown to local officials, and help move children closer to having a bedroom of their own. Financial support is also encouraged to fund urgent solutions via ReloShare to support children who deserve more than a backseat of a car to sleep in.
Credits Other credits

Chief Executive Officer: Caroline Winterton

Head of Design: Mitch Horton

Managing Director: Alexis Coulter

Business Director: Kelly Preston

Strategy Director: Cassidy Wilber

Program Manager: Chris Merchant

Strategist: Alexander Ford

Account Supervisor: Stephanie Licht

Media: W Communications

Media Team: Estelle Boon

Media Team: David Frossman

Media Team: Evie Gavriel

Media Team: AnnMarie Lang

Production: Omnicom Production

Head of Production: Jim Haight

Producer: Molly Troy

Producer: Chris Meister

Business Affairs Manager: Georgette Bivins

Business Affairs Manager: Valentina Reyes Acosta

Production: Omnicom Studios

Head of Production: Ben Hicks

Executive Producer: Alison Plansky

Post Producer: Siena Kuhn

Editor: Victor Avalos

Editor: Casey Cobler

Creative Director: Mike Landry

Production: Invisible Collective

Chief Operating Officer: Xavier Melendez

Founder: Justin Polk

Founder: Stephen Love Jr.

Founder: Mel Jones

Executive Producer: Sam Kelly, Jr.

Director: Brenton Gieser

Producer: Madeleine Dean

1st AD: Jeremy Stewart

Director of Photography: Joshua Pausanos

Production Designer: Bridget Bruce

PR: DDC Public Affairs

Vice President: Kevin Wise

Account Director: Ali Belinkie

Account Executive: Cassandra Praino

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