Gustosita Margarine: La Cocina Gustosita (Gustosita's Kitchen by Paola Rey)

Gustosita’s Kitchen by Paola Rey was a campaign that turned a brand into an experience — and a margarine into a reason to cook together.

We brought MasterChef winner Paola Rey on board to lead La Cocina Gustosita, a traveling kitchen that hit the road to teach families new ways to enjoy cooking with Gustosita.
The campaign mixed TV, radio, digital content, and live experiences, creating tutorials, recipes, and moments full of flavor, warmth, and inspiration.

More than a product demo, it became a celebration of togetherness, proving that with a touch of Gustosita, any meal can turn into a memory.