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Top 6: October 29th 2025
RONA has unveiled a Canadian campaign created by Courage that celebrates Canada’s deep-rooted hockey culture while showcasing how the brand seamlessly integrates into the everyday lives of Canadians. The creative insight behind the work centres on fandom, passion, and the cultural codes of hockey—illustrating how RONA truly 'speaks the language' of its audience. Anchored by a hero film and supported by a 360-degree campaign across out-of-home, radio, and social, the work highlights the intersection of hockey and home, laddering back to its brand platform, Build It Right. Build It RONA. At its heart is a playful and relatable portrayal of how Canadian families have always found ways to bring the game indoors.
Credits
Other credits
Agency
Chief Client Officer: Joel Holtby
Chief Strategy Officer: Tom Kenny
President: Niki Sahni
Executive Producer: Clair Galea
Managing Director: Saloni Wadehra
Strategy Director: Derek Mollenhauer
Producer: Sara Teasedale
Integrated Producer: Raquel Mullen
Retoucher: Jeanette Downes
Account Director: Camilo Moreno
Coordinator: Nikeisha Selva
Groundglass Casting
Casting: Andrew Deiters
Casting: Matt Jensen
Casting: Paul Villenave
Casting: Onna Pluciennik
Casting: Evie Verschueren
Media: Cossette
Production: Spy Films
Executive Producer: Marcus Trulli
Executive Producer: Aasttha Khajuria
Executive Producer: Eugene Marchio
Producer: Leah Munro
Head of Production: Tyler Klementti
Line Producer: Ellie Winston
Production Manager: Maeg McGregor
Coordinator: Christian Harrison
Producer: Peter Widdrington
Coordinator: Jamie Luchenski
Production: HODs
Wardrobe: Tania Martins
Hair and Makeup: Heather Fox
1st AD: Michael Metcalfe
1st AC: Matt Veen
Production Team: Will Scheffel
Gaffer: Todd Hamacher
Grip: Cliff Ramnauth
Playback Operator: Eric Buchnea
Script Supervisor: Gwen Wellman
Location Manager: Jennifer Newman
Post Production / VFX: Color Collective
Colourist: Alex Bickel
Executive Producer: Claudia Guevara
Post Production / VFX: Alter Ego
Executive Producer: Hilda Pereira
Producer: Spencer Butt
VFX Artist: Joel Osis
VFX Artist: Eric Perrella
VFX Artist: Jake Hussey
VFX Assistant: Nupur Baria
VFX Assistant: Alyssa Glousher
Editorial: Outsider Editorial
Editor: Michael Barker
Edit Assistant: Geneviève Roy Griffin
Executive Producer: Kayan Choi
Executive Producer: Kristina Anzlinger
Producer: Kelsey Dale-McGrath
Music / Sound: Vapor Music
Managing Partner: Lindsay Bates
Creative Director: Joey Serlin
Head of Production: Kat Stewart
Sound Engineer: Julian Rudd
Sound Designer: Kevin Chamberlain
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