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DBL Ceramics: TileChalk

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Tile manufacturing is often seen as a resource-heavy industry, but DBL Ceramics has once again proven that innovation and sustainability can go hand in hand. Through its TileChalk initiative, launched in partnership with POP 5 Bangladesh, DBL has transformed residue sludge, previously considered unusable waste, into something meaningful: classroom chalk for underserved schools across Bangladesh. For years, DBL Ceramics has operated with a strong sustainability ethos. From water treatment plants that recycle 100% of wastewater to zero-waste manufacturing practices, the company has always sought new ways to reduce its environmental footprint. During water recycling at its ceramics plant, DBL discovered that a unique type of residue sludge remained—one that could not be discharged into landfills without risking soil and water contamination. Instead of discarding it, DBL saw an opportunity. Through six months of research and collaboration with chalk manufacturers, the residue sludge was re-engineered into high-quality chalk sticks that are safe, durable, and affordable to produce. The first batches of TileChalk were distributed through partner NGOs, reaching over 100 underserved schools across Bangladesh. Alongside chalk, DBL also converted broken tiles into lightweight slates—reviving a sustainable classroom practice from the past. Together, these solutions not only reduce industrial waste but also make education more environmentally responsible.
Credits Other credits

Client

Chief Business Officer: Mohammad Bayazed Bashar

Head Of Marketing: Didarul Alam Khan

Marketing Manager: Fairooz Zannat Fannana

Assistant Manager: Rubaiyat Shafat

Agency

Chief Executive Officer: Masud Parvez

Creative Manager: Waleed Rajamiya

Creative Manager: S M Sohanur Rahman

Sr. Visualiser: Md. Ibrahim Hossain

Lead Animator: Khairul Hassan

Sr. Manager, Brand Service: Mashrur Majdi Sagor

Sr. Manager, Event & Activation: M. Morshed Alam

Sr. Executive, Brand Service: Nayma Islam Sneha

Management Trainee: Mahmudul Hasan

Graphic Designer: Mozammal Haque

Production

Edit: Muhammad Ullah

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