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Top 6: October 22nd 2025
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Uber: Lost & FoundTop 6: October 22nd 2025
Uber has teamed up with Kylie Minogue and Lando Norris to showcase the elevated experience offered by Uber Exec – the platform's premium ride service. Created by Mother, Lost & Found transforms the city into a treasure map where lucky Londoners can discover and keep genuine celebrity memorabilia accidentally left behind in Uber Exec vehicles. By featuring authentic celebrity items that everyday Londoners can discover and own, the campaign reinforces that premium experiences shouldn't be exclusive to the famous. The campaign launched with global pop icon Kylie Minogue, who misplaced her iconic Tension Tour gloves during an Uber Exec ride. Now, Lando Norris joins the hunt, appealing to Londoners to help locate one of his racing helmets.
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