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Brown Brothers: Anything But Dry 1

Australia’s leading family-owned winery, Brown Brothers, has turned up the volume on wine marketing with a bold new platform for its fruity portfolio, ‘Anything But Dry’, designed to captivate the next generation of flavour-loving drinkers. The campaign -- shot by Lulu Cucciara -- doesn’t whisper sophistication; it clinks glasses, smudges lipstick and snort-laughs with friends. Featuring confident women living life loudly: the visuals capture moments of sweaty, kitchen dancing, engaging in spicy D&M’s and reaching for a wine that tastes as delicious as it is refreshing.
Credits Other credits

Brown Family Wine Group



Marketing Executive: Georgia Bruton

Marketing Manager: Benjamin Dixon

Brand Manager: Sarah Bronsvoort

Brand Manager: Monique Brougham

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