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Last year, Squarespace launched its ‘Change Your World’ platform, but this year’s trio of spots directed by Love Song’s Walid Labri takes a more unconventional approach to making business dreams a reality. Starting with 30-second ads ‘Goth’ and ‘Ohm’, the new campaign captures the feeling of starting something new, and the critical role a website plays in that process for entrepreneurs. ‘Goth’ shows an office of mundane colleagues bursting into macabre styling, while ‘Ohm’ follows a wellness guru placidly riding a magical moving couch to a wellness retreat.
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