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Takeda Vietnam Pharmaceutical: The DeRIGHT-V Campaign
Dentsu Redder and Takeda Vietnam Pharmaceutical have launched the DeRIGHT-V 1.0 campaign to unveil the Hidden Truth of Dengue Fever in Vietnam to bring the underrated dangers of dengue into the light. In Vietnam, dengue has been a shadow people live with, known yet underestimated. Many, including a part of healthcare professionals, recognise its danger only after personal or family experience. The campaign, spoken not in medical terms, but in symbols, stories, and shared moments where people live, play, and explore, transformed this gap into action, turning abstract health risks into tangible, urgent realities. At the heart of the campaign was the 'Dice of Dengue', a striking symbol of unpredictability and risk, rolled across digital and print platforms, to remind people leaving health to chance is a dangerous gamble. Timed with the peak dengue outbreak season, a digital film, 'Stop The Dice', dramatised the chaos of leaving health to chance, contrasting it with the calm assurance of prevention including vaccination.
Client Partner Hoàng Đạo Hiệp |
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