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Dolmio: Naked Pasta - Ravioli
This World Pasta Day, Dolmio has bared all with a bold campaign guaranteed to get the nation talking. Featuring pasta cheekily depicted as body parts, shot by body photographer Sophie Harris-Taylor, the message is clear: pasta is naked without its perfect partner – sauce. And it’s a truth Brits are already living by with 44% saying it’s 'criminal' to eat plain pasta, and half (50%) crowning pasta the ultimate comfort food. The OOH ads, which will run across London and Manchester from 24th October together with social activation, are guaranteed to stop commuters in their tracks and maybe even inspire tonight’s tea.
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