Walmart: WhoKnewVille

Walmart has unwrapped its 2025 holiday campaign, a vibrant, Dr. Seuss-inspired universe designed to celebrate the joy, chaos and creativity of the season. Developed by a collection of Publicis Groupe agencies including Fallon, Leo Burnett New York, the community, Contender, and Digitas, ‘WhoKnewVille’ marks the next evolution of Walmart’s long-running ‘Who Knew?’ platform, which launched in June with an ad starring Walton Goggins. The campaign expands the idea into a fully immersive Dr. Seuss-inspired world that reimagines ‘How the Grinch Stole Christmas’, complete with its iconic Who-ville setting and a host of familiar faces, including Cindy Lou Who and the Grinch himself.