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As our lives become increasingly digital, something about holding a physical copy of a photograph is yet to lose its charm. Tangible, real, and at times imperfect, it’s a lasting reminder of a memory, frozen in time. Building on this insight, McCann New York has launched ‘For When It Clicks’, a global campaign for FUJIFILM instax, building on the brand’s long-running ‘don’t just take, give.’ platform that launched in 2019.
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