Fiat: Fred

For Halloween, Fiat celebrates cinematic legends with a stylish twist. The “Prefer Icons” campaign reimagines the Fiat 500 alongside pop culture’s most recognizable horror figures, framing both as timeless symbols of character and design. Each visual pairs the car’s clean, modern lines with bold lighting and eerie color palettes—red, blue, and green—creating a striking visual homage to Halloween’s most iconic imagery. With the tagline “Prefer Icons”, Fiat positions the 500 not just as a car, but as a cultural icon—one that, much like the season’s unforgettable characters, never goes out of style.