Seva, Canada: Love At First Sight - Girl

Cameras were sent to Nepal and Tanzania, given directly to patients who had just undergone sight-restoring surgery. We asked just one simple question: “Now that you can see, what do you love most?” Their answers came back not in words, but in photographs — raw, personal, and profoundly moving.
The striking images taken by eye patients were then used as the main visuals in a campaign that drove awareness, donations and attendance at a gallery exhibit of even more patient photos during the Vancouver Capture Festival and online.
The design of the materials leveraged a simple camera view-finder element to help draw attention to the visual and tell the story.
Every execution — from digital films to donor mailings — dramatizes the ripple effect of restored vision through the eyes of the patients themselves. Bringing these images to light makes the result of a donation palpable and unforgettable.