 |
Outdoor
Steinlager: Steinlager Auckland Marathon Supporter Signs
Auckland, New Zealand - Steinlager’s campaign in sponsorship of the Barfoot & Thompson Auckland Marathon powered by ASICs had just one message – ‘Steinlager celebrates New Zealand’s Finest’.
The campaign was made unmissable to marathon runners, walkers and supporters alike on Sunday 2nd November thanks to Steinlager’s village of agency partners that helped to pull off a campaign which employed every media environment available en route and invented a few new ones. The campaign, that has been brewing for months, was kicked off with Steinlager and MediaWorks’ George FM hosting a series of run clubs. Marathon day saw Steinlager take over the city. Runners became walking billboards in Steinlager Pub Run Club t-shirts, while QMS OOH placements - both existing and newly created - lined the route with messages of motivation. Temporary neighbourhood billboards and teams of supporters carrying Steinlager signage added to the atmosphere, cheering participants on, every step of the way. In a rare move for OOH, a digital takeover saw every screen along the course play Steinlager’s messages in full motion, creating a moment of inspiration for participants and spectators alike. Next came the notorious Auckland Harbour Bridge climb. Every selfie from the bridge’s peak came with a bonus backdrop - a 12-metre Steinlager bottle floating in the harbour next to the legendary Steinlager 2 yacht.
PHD Aotearoa Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
