Interactive ad: Creative Australia: Algorithmia

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Launching in line with Ausmusic Month, a wave of digital content, artist co-signs, and surprise live moments will inspire Australians to seek out local talent and bring more Aussie music into their feeds — with every play, like, follow and share helping to boost the visibility of homegrown artists. Celebrating hundreds of acts throughout November, the campaign will not only highlight the incredible diversity of Australian music by rolling through the A–Z of local talent day by day but be amplified through a collective effort of artists, managers, labels, promoters, festivals, venues and industry partners and bodies — including radio, streaming platforms and some of Australia’s favourite brands — to spread the #AUSIFY message nationwide.

There are countless ways Australians and brands can get involved and #AUSIFY their algo – from creating ‘Ausify’ playlists, sharing their favourite local artists across socials and discovering emerging voices to attending gigs, buying merch and following Aussie music content, podcasts and blogs – these small, everyday actions add up to big impact, helping create extraordinary rewards for local artists while inspiring a shared sense of pride in what’s made here.

To make it easy for Aussies to get started, the #AUSIFY website will feature a step-by-step guide of ways you can AUSIFY your algo, along with links to Ausified playlists to listen to, plus a live unique generator designed by ED Studios and powered by DISCO, serving up a constant stream of great Australian music recommendations to discover and enjoy. Explore it now at ausify.com.au