ALDI: Love Is All Around - Teaser

Aldi has unveiled a heartwarming teaser that confirms the much-anticipated return of its iconic Christmas character, Kevin the Carrot – this time with a romantic twist. Developed in collaboration with McCann Manchester, the 2025 festive campaign reimagines the festive advert tradition with a bold, episodic format and cinematic storytelling. The campaign kicks off with the first episodic spot, which sees Kevin embark on a romantic, film-inspired quest, culminating in a momentous proposal to his beloved Katie the Carrot. The initial teaser shows Kevin and Katie’s dog, with a diamond ring attached to its collar, excitedly waiting outside Katie’s snow-dusted home as the scene pays homage to classic Christmas cinema. Kevin then delivers a queue-card-wielding spectacle, asking Katie the BIG question in a moment designed to delight and captivate audiences. This romantic opener is just the beginning, with two more adverts set to unfold throughout the festive period, promising further fun, surprises, and plenty of Aldi Christmas spirit.