Forget the holiday rush, this season, S. Pellegrino has embraced what Italians already know: the more time you spend at the table, the better life gets. A phenomenon they explore in the latest campaign, Italian Time. Created with Ogilvy, the campaign takes a hilariously refreshing approach to the holidays, thanks to Diane Morgan, who steps back into her familiar investigative shoes. As a witty cultural translator, she explains the Italian tradition of stretching mealtimes to savour every moment with a comical equation of the number of cousins you have, leftovers offered, and a myriad of other factors that make time stop with loved ones.
