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Roots: Anything Roots
Roots, the outdoor lifestyle brand known for its heritage leather, sweats, and unmistakable maple leaf spirit, have tapped actor, writer, and producer Seth Rogen as the face of its Holiday 2025 campaign directed by Josh Locy. With over five decades of rich heritage, Roots continues to bridge legacy and modern culture. Partnering with Seth reaffirms the brand's commitment to celebrating talent that embodies humour, authenticity and homegrown pride. Dubbed, 'Anything Roots,' the campaign brings Roots humour and heart to life in a delightfully nostalgic way. Set in a warm atmosphere that plays into retro aesthetics, Seth stars as the Roots holiday concierge, challenged to keep up with a slew of customer calls to solve every gifting dilemma with wit and just the right amount of Canadian charm. From frantic last-minute shoppers to confused siblings, Seth doles out hilarious, heartfelt advice wrapped in signature Roots spirit.
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