Gatorade: No Ordinary Athlete

Gatorade has debuted a new campaign, created with TBWAChiatDay LA, ahead of the release of the ‘Stranger Things’ fifth and final season. Gatorade and Netflix have teamed up to launch ‘No Ordinary Athlete’ – a revival of Gatorade’s iconic 1987 ‘No Ordinary Thirst Quencher’ campaign with an Upside Down twist – because to fight extraordinary circumstances, you need extraordinary measures. To kick off the campaign, Gatorade dropped a 30-second spot that shows in the moments when it's bigger than winning or losing, Gatorade is the thirst quencher for no ordinary battle. The spot sees the return of the catchy jingle from the ‘No Ordinary Thirst Quencher’ campaign and is narrated by ‘Stranger Things’ superfan and Gatorade roster athlete, Myles Garrett.