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BlueChew: Pillow Talk - BlueChew
“Group Chat” takes a female‑forward perspective that underscores shared decision‑making and support; “Better Sax” is fast‑paced, visually striking, and packed with humor; and “Pillow Talk” offers a whimsical, brand‑true wink that makes a sensitive topic feel easy and human. Though distinct in execution, the three spots share one goal: to normalize the conversation, invite both partners in, and make the audience feel like the hero.
“By shifting the point of view, sometimes to a group chat, sometimes to inanimate objects, we remove pre‑existing stigma and let people see themselves in the story without judgment. It’s frank, funny, and ultimately empowering,” said Ryan Peterson, CMO at BlueChew.
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