Outdoor ad: Mutti: Paste Roller and Passata Hydration

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Our latest OOH celebrates Aussies and their slightly unhinged obsession with Mutti tomatoes. Some call them crazy, we like to think of them as Muttiholics.

These three characters were created through AI, based on real life confessions from Muttiholics across the country.

Category Food
Client Mutti
Agency WiredCo
Country Australia
Uploaded 12 November, 2025

Credits

Creative Director
Joe Stuart
Creative
Sophie Millican
Account Director
Jessica Nutt
Managing Director
Michelle Hampton
Designer
Maria Pelosi
Head of Strategy
Alex Frankis
Managing Director
David Kennedy-Cosgrove
Account manager
Liv D’albertanson
Account manager
Connie Nicolaou
Head of Social Media
Steph Edwards
Group Business Director
Samantha Nunura
Account Executive
Emily Kelsey
Social Media
Maddie Rowston
Account Executive
Mia Nimmo
Social Media
Kelsey Hensby
Social Media
Anna Garcia

Other credits

Mutti:

Trish Pegorer – ANZ Managing Director

Samanatha Filocamo – ANZ Marketing Director

Alex Zappia – ANZ Brand Manager

Amy Smith – ANZ Shopper Marketing Manager

Mutti: Paste Roller and Passata Hydration

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Mutti: Paste Roller and Passata Hydration

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