Interactive ad: PlayStation Australia: It Happens On PS5

Embed Video

A life-size spaceship arrived through a mural in Brisbane’s Fortitude Valley, marking the first real-world activation for the 2025 global PlayStation brand campaign - It Happens on PS5.

Fans were invited to view the special build, spot some easter eggs, and envision the wild chain of events that could have led to the incident while influencers were sent to the site as part of an “Alien Investigation" team to discover the ship’s origins.

Category Entertainment & leisure
Client Sony Interactive Entertainment Australia
Agency Akcelo
Production Apparition Media
Country Australia
Uploaded 13 November, 2025

Credits

Business Lead
Max Bennett
Executive Creative Director
Louise McQuat
Creative Partner
Jon Foye
Senior Copywriter
Nathan Moraza
Senior Art Director
Justin Borromei
Chief Executive Officer
Aden Hepburn
Client Partner
Oli Cossidy

Other credits

Creative Agency: Akcelo

Chief Strategy Officer: Dave Di Veroli

Design Director: Mark Berry, Paul Critchley

Senior Designers: Dan Martin, Stephen Au, Lee Stephens, Richard Spencer

Editor: Benny O’Shea

Executive Producer: Mark Summerville

Senior Producer: Dan Burns

Client: PlayStation AU

Media: EssenceMediacom

PR, Social and Influencer: Poem

Production Partners: Apparition Media (AM Outdoor), Set Fusion, Content Lion

PlayStation Australia: It Happens On PS5 - Influencer Investigation

Gold sponsors

The Best Ad Jobs

PlayStation Australia: It Happens On PS5 - Influencer Investigation

Related

Gold sponsors

The Best Ad Jobs