Naisten Linja: The Banned Collection

Meta and Microsoft’s EU-wide ban on “political and social issue advertising” silenced Naisten Linja, Finland’s support organisation for women facing violence. Overnight, even messages like “Women have the right to live without violence” were blocked.

So we found a loophole: if safety messages couldn’t be advertised, products could. We turned the banned statements into a clothing line, each item funding Naisten Linja’s work by €20 and promoted the products on the very platforms that rejected the messages.