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Outdoor

PlayStation Australa: It Happens On PS5 - The Tentacled Takeover

The “It Happens on PS5” campaign brings to life the unexpected and unforgettable experiences that define PlayStation 5.

Last week, Sydney’s streets were shaken by the arrival of a mysterious light rail, commandeered by a gigantic tentacled creature sprawling across multiple carriages.
Credits Other credits

Creative Agency: Akcelo



Senior Producer: Dan Burns

Chief Strategy Officer: Dave Di Veroli

Client Partner: Oli Cassidy

Business Lead: Max Bennett

Design Director: Mark Berry, Paul Critchley

Senior Designers: Dan Martin, Stephen Au, Lee Stephens, Richard Spencer



Media: EssenceMediacom



Client: PlayStation AU

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