Think! Road Safety: Reality Hits Hard: Cocaine

it’s the end of the line for drivers under the influence of cocaine. Building on last year’s Reality Hits Hard campaign, this video spot introduces SAPOL’s new cocaine-detecting roadside tests by spotlighting the unmistakable behaviours and mannerisms of cocaine users. The campaign is a timely one, with drug driving having already caused eight deaths and 76 serious, life-changing injuries on South Australian roads this year.