D&AD: Creativity: Dead or Alive?

D&AD, the global non-profit championing excellence in design and commercial creativity, has today launched a bold new brand manifesto and movement to reignite the act of making as it kicks off its 2026 Awards programme. The new brand campaign and manifesto is a deliberate provocation to an industry at risk of overthinking itself: creativity isn’t being stolen by technology, it’s being left undone. We’re scrolling instead of doing. The threat isn’t a lack of ideas, but a lack of action. The brand manifesto marks the start of a new era for D&AD, one that places action and experimentation back at the heart of commercial creativity. To bring this new era to life, D&AD has partnered with Uncommon to launch a global brand campaign, inspired by the manifesto, spanning its Awards, Learn and Talent programmes. Visually bold and unapologetically direct, the campaign poses one question: Is creativity dead or alive? and invites creatives everywhere to respond.