Asian Paints: The Colours of India

In a country filled with countless colours, it’s amazing how just three colours can bring all of India together. On India's 79th Independence Day, Asian Paints, a brand that is synonymous with colour in India celebrated the shades that unite this diverse nation. And people felt it. In just one week, the campaign reached over 20 million impressions and sparked more than 356,000 engagements, generating an Earned Media Value of nearly ₹50 lakhs.