Glee Naturals: Celebrate Moroccan Christmas

Consumers are overwhelmed by overused and stereotypical visuals of winter offers, especially when the brand originates from a country where winter is not associated with snow or traditional Christmas elements. The challenge was to break away from these conventional representations while staying true to the brand identity. For Glee Naturals, a Moroccan brand known for its slogan “Naturally inspired,” we decided to reinvent the classic image of a snowman as a symbol of the our Christmas campaign. We put snowman familiar elements into Moroccan desert, creating an engaging and funny B2B Print Campaign.