DoorDash: Downtime

DoorDash’s latest Dasher recruitment effort features a karate instructor knocking out grocery deliveries between classes, in a new ad developed by Quality Meats in collaboration with DoorDash’s internal creative studio Superette. The ad highlights how gig workers can earn more cash by delivering groceries on their own time with DoorDash. It’s a continuation of the campaign launched by Quality Meats and Superette in 2024, under DoorDash’s 'Your Door To More' brand platform.