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Volkswagen: Candle

In a market crowded with “one-size-fits-all” promises, the campaign uses humor and absurdity to make a clear point: just because an accessory can fit doesn’t mean it’s the right fit. From lavender-scented birthday candles to toy binoculars on a jungle explorer, the films highlight why choosing original Volkswagen accessories matters—for seamless integration, safety, and durability.
Credits Other credits

DDB Paris:

Account team : Karene Guillot, Agathe Dayre, Loreline Dexemple, Jean-Fabien David

Strategy Director : Claude-Henri Galbois

Production : Maul

Head of Production : Fabien Donnay

Producers : Arnaud Bes de Berc, Myrtille Gibaud

Print Producer : Emmanuelle Giard, Laurent Daniel



VOLKSWAGEN GBS :

Head of the Marketing : Dorothée Bright-Bou

Head of Communication and CRM : Zakaria El Khalifa

Head of Social Media : Victorine Durand

Accessories Product Manager : Audrey Aroulanda

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