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MAS: Even smart cars have dumb moments

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Many cars on the road today are kitted out with smart safety technology – sensors that warn you about potential collisions, lane drifting, disengaged seatbelts and more. But when all those beeps and chimes start firing at once, things can quickly turn chaotic. The very tech designed to keep you safe can become so distracting that it ends up causing the collision.

These are the dumb moments we highlighted in our new campaign for MAS Motor Vehicle Insurance — positioning MAS as the provider that delivers the assurance and reliability your car’s technology doesn’t always manage. With cover that automatically includes windscreen and key replacement as standard, and the freedom to choose your own trusted local repairer, MAS helps close the gap between what your car promises and what it actually delivers.
Credits Other credits

Client: MAS

CEO: Jo McCauley

Chief Distribution & Marketing Officer: Matt Harvey

Head of Marketing: Laura Stephenson

Brand Manager: Tamzin Beazley



Media: Sneakers

Director: Alex Sutherland

Photographer: Graeme Murray

Sound: Liquid Studios, Starla Sound

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