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Web Film/Experiential

GQ Pro MED SCRUBS: Scrubs Designed by Designers and Medical Professionals

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GQ Pro MED SCRUBS, in collaboration with Accenture Song Thailand, aims to elevate hospital scrubs beyond workwear. The first challenge was to “redesign scrubs from the ground up.” After over two years of research and development, listening to medical professionals, the result was ‘Scrubs Designed by Designers and Medical Professionals’ to establish the standard for scrubs worthy of being awarded. By reinventing the medical scrub – a uniform unchanged for a century – they transformed it into life-saving gear for the life-savers, designed with real insights and built to meet the brutal realities of medical life. This award-winning achievement is just the first step, and GQ Apparel will continue to develop it to support professionals across various industries and prove that “clothes” can truly solve problems and improve lives.
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Agency

Management : Sakunnapak Chaipracha

Management : Sunard Thanasanaksorn

Client Service Manager : Dechakorn Amornwachirabodee

Client Service Manager : Nattha Srivicha

Head of Digital Strategy : Nathanit Tantanapornkul

Research & Data Analyst : Marwin Mamai

Client: GQ

Management: Win Thanapisitikul

Management: George Hartel

Marketing Strategy: Danielle Na Pattaloong

Creative Marketing: Rapas Chamnanratanakul

Creative Marketing: Methat Suenghiranyapruke

Creative Marketing: Pornsawan Karnwitcha

PR/KOL/Partnership: Khakkanang Chuenchoksan

PR/KOL/Partnership: Achiraya Boonmalert

PR/KOL/Partnership: Wiranpat Srinethinanun

Creative Production: Arkom Puangmalee

Creative Production: Usalada Siraphatwarakorn

Creative Production: Kaednapa Pattamapinan

Creative Production: Sukit Panyalertwut

Creative Production :Thunjira Pattanasuwon

Creative Production: Atchima Pleesumthong

Creative Production: Phunnarat Dokjumpa

Insight Research: Narumon Boontawekij

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