Grupo Mutual: Abraham Lincoln Bill

We showed dollars where they should never be: in trouble.
We took Lincoln, Franklin, and Washington — the most recognizable faces of U.S. currency — and placed them in extreme scenarios: sinking, freezing, about to be devoured.
Each situation represents a dollar that, due to a bad investment, ended up ruined and will never return.
Through 3D illustration and a surreal visual language, we turned these financial icons into powerful warnings about what happens when capital is left to chance.
The piece makes a simple truth tangible: when you invest a dollar poorly, that dollar disappears.
That’s why Grupo Mutual chooses responsible investments where the client’s capital is never at risk. Because a well-protected dollar never ends up in a place like that.