StopAccidentes: Reality Is Worse Than Fiction - Serverence

On its 25th anniversary, StopAccidentes presents 'Reality Is Worse Than Fiction' - a campaign built around a disturbing truth: we remember fictional deaths far more vividly than the real ones happening every day around us. Everyone obsessed over deaths on screen, but forget the ones on our roads - caused by distractions, speeding, or alcohol consumption. To confront this contradiction head-on HeimatTBWA drew a stark line between what entertains us and what should alarm us. ​'Reality Is Worse Than Fiction' breaks through the cultural blind spot, by reimaging iconic posters from the most talked about TV Shows. At first glance, each billboard looks like a real series promotion. But a look closer, and something far heavier emerges: an accident is hidden in plain sight And instead of actors, directors, or producers, the credits list the names of real people who died in road accidents in Spain, a powerful tribute to lives lost; Josep, Pablo, Jessica, and many others who will never return.