Pizza Hut: UFOOH

​Pizza Hut Canada has boldly gone where no pizza brand has gone before: straight outta this world. Pizza Hut has turned its sights skyward and inviting a whole new audience to the table, even if that table is on another planet. Why? Because the universe is buzzing about the recently spotted 3I/ATLAS comet, a rare interstellar visitor that’s trending across science and pop culture. So, Pizza Hut thought: why not make first contact with pizza? Introducing UFOOH (UFO Out of Home), a cheeky billboard campaign aimed at the cosmos.). This is the first-ever billboard campaign pointed directly at the sky. These sky-facing boards feature headlines like:
'Eat pizza. Not people.'
'Take us to your eater.'
It’s a way of saying: 'aliens, if you’re hungry, we’ve got you covered.'