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Chupps Footwear: Soil
INTO Creative India’s latest film campaign created for Chupps footwear for their biodegradable footwear series. INTO Creative’s Founder & Chief Creative Officer Santosh Padhi, (Paddy) makes his debut as Director on the campaign. What if endings weren’t about loss, but about returning to where it all began? That idea sits at the heart of Chupps’ latest multimedia campaign for its 100% biodegradable Chupster range, a bold narrative that links human life to product truth. Created by INTO Creative India, the four-film series presents a visually striking metaphor that parallels the natural cycle of life with Chupster’s ability to fully biodegrade within 24 months of disposal. Through this juxtaposition, the campaign invites viewers to rethink sustainability as a return to nature’s original intent. The ad series marks the next chapter in Chupps’ ongoing commitment to designing for endings, a credo that has guided its innovations from biodegradable billboards to responsibly engineered footwear.
Agency Team: Namrata Gosavi, Yogesh Rijhwani, Sahil Parab, Gargi Vegiraju, Ayesha Ghosh, Tania Dey Related |
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