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Les Valoristes Coopérative de Solidarité: The Dignity Bag

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In many cities around the world there are a group of hard-working people earning income by collecting refundable containers. They carry them in whatever they can find: shopping carts, plastic bags, bicycle baskets. In Canada they’re called binners or valoristes, catadores in Brazil, canners in New York and pepenadores in Mexico. But their work is not recognized. Not valued. And not seen. Until now. In Quebec, almost 1.5 million recyclable and refundable containers end up in landfills, dumps and nature. Every day. Meanwhile every container that binners collect gets recycled. They are an essential part of the recycling ecosystem. The Dignity Bag, designed by No Fixed Address in collaboration with working binners from Les Valoristes Coopérative de Solidarité, is the world’s first bag designed to change how binners work and how the world sees them. Not only does it help them work more efficiently and more safely, it gives them the dignity that they all deserve. It takes a big bag to make big change. The Dignity Bag’s design maximises effectiveness and affordability. It’s built from a single piece of washable light-weight industrial tarp and features high-visibility safety straps, reflective features, easy-access drawstring opening and a 240 can capacity. The same number of cans in the standard plastic bags used by many recycling depots. The design uses bold type printed across the bag’s back, highlighting each city to create a locally relevant team aesthetic that unites all binners under a single icon.
Credits Other credits

Vice President Cherie O’Connor

Producer Nina Buis

Group Account Director Monique Viveiros

Account Supervisor Cara von Ende

Project Director Ashley Whitaker

PR Director Gail Concepcion

Communications Manager Reagan Sullivan

Team Marie Demers

Production Les Enfants

Executive Producer Céline Ceillier

Associate Producer Marie-Eve Albert

Production Manager Adam-Gabriel Belley-Côté

Production Shoot Studio

Photographer Gabrielle Lacasse

Producer Alex Verville

Retouching Audree Desnoyers

Production BWI-ACME Enterprises Ltd

Managing Partner Quinn Cook

Post Production / VFX Arketype

Editor Martin Pierret

Colourist Charles-Étienne Pascal

Flame Artist Samuel Armin

Coordinator Rachel Lampron

Producer Mathieu Taggart

Music / Sound Supersavant

Music Producer Jean-David Perron

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