L&P: When life gives you lemons

Quintessentially Kiwi - from its sweet, lemon-ey taste to its small-town roots that put Paeroa on the map; L&P is back with a new brand platform: 'Small Town Genius' created by Coca-Cola Oceania with the support of DDB to not-so-subtly remind Kiwi to go and buy the nation's most iconic drink.

For its first ‘Small Town Genius’ campaign, L&P wanted to get into the minds of every Kiwi in the country. How could they do this? The answer lay in people - real New Zealanders whose names share a playful link to the brand.

The crew of Alan Ps will all feature across our creative work launching on AV and social, with the addition of Alan-fluencers, who will be infiltrating niche social media spaces e.g. StickNation, to spread the L&P word across discover pages everywhere.

Alan P is just the beginning of the genius behind 'Small Town Genius' - so watch this space for where Alan P and the gang might pop up next.