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Outdoor
Soles4Souls Canada: S4S Shoe Display
As holiday shoppers hunt for the perfect gifts, Soles4Souls Canada, a non-profit that creates opportunity for people across Canada and the world, is inviting Torontonians to pause and consider what truly matters this season. So, Soles4Souls Canada (S4S) is transforming a trendy Ossington office window into a pop-up "shoe store." However, instead of fashionable, high-demand footwear, the display will feature worn and well-used shoes -- a stark reminder for those in need who cannot afford a new pair of shoes.
Working with their AOR FUSE Create, S4S wanted to highlight how the organization helps people reach their potential by providing them with dignity through basic necessities like shoes. Running now for the month of December, the display at 45 Ossington Avenue features four signature shoe styles, complete with signature store-front launch materials. These shoes are accompanied by a QR code driving viewers to donate directly to Soles4Souls Canada. The campaign expands beyond Ossington with temporary in-store displays at the HOKA store in the Eaton Centre.
Agency: FUSE Create Related |
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