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Web Film/Experiential
Plan International: Her First Day
Global children’s charity Plan International UK and partner agency Don’t Panic London today launch a brand new campaign, which shows viewers the incredible impact that they can have by sponsoring a child, especially when it comes to equal rights for girls. ‘Her First Day’ takes the well-known trope of front door ‘first day’ portraits in the UK, the kind to be shared with friends and family on Facebook and WhatsApp, and shows how this iconic moment in a child’s life is a truly universal one for girls all around the world. The film then reminds viewers of an important stat: 1 in 7 girls around the world will be married before they are fifteen, interrupting this vital period of education, which in turn impacts her independence and future prospects. But this is not ‘sadvertising’, the film goes on to uplift audiences with the promise that if you “back her to back herself” by sponsoring a girl and her community, you can provide her with the “books, classrooms, safety and encouragement that she needs to stay in school”. Combined with real clips of girls learning, playing and enjoying their freedom to grow, in schools around the world.
CLIENT: Plan International UK / @plan_UK RelatedWEB FILM/EXPERIENTIAL
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