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Hiscox: Collections, 5
Specialist insurer, Hiscox, has unveiled a new campaign for its home insurance services titled: ‘Collections’ - an elegant series designed to reflect the obsessive beauty of collecting. Created with Uncommon Creative Studio, the campaign targets audiences whose homes may house precious collections such as fine wines, rare watches, fashion pieces, art, antiques and jewellery. The print executions have been crafted to feel as covetable as the collections themselves, with refined imagery and long copy. Each element of the design, from the photography to the typography, has been handled with the precision and care of the collections it celebrates. The art direction strips away anything unnecessary, leaving behind compositions that feel timeless, tactile and confident. It’s work that feels less like traditional advertising, and more like editorial imagery that commands the viewers’ attention.
Fiona Mayo - chief marketing officer Related |
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