Interactive ad: Toyota North America: Why Not?

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Toyota and Dentsu America today launched a microsite at www.toyota.com/whynot to support Toyota's 'Why Not?' corporate advertising campaign. The site will engage users by allowing them to submit their own innovations in six areas – safety, water, land, air, community, and energy – while learning about Toyota's efforts in these same areas. One person's idea will be chosen as the winner in the 'Why Not? Innovation Experience' and receive a week-long trip for a VIP tour of Toyota’s plant in Kentucky and the opportunity to meet with top innovators in New York City. Users have until March 31, 2009 to submit their innovative ideas.