Top 6: January 28th 2009
Outdoor
Blu Tack: sticky tapeTop 6: January 28th 2009
The ubiquitous Blu Tack, although found in almost every office, was becoming something of a blind spot. Research showed that Blu Tack was perceived not to have any distinct personality and stood to lose market share to other more flashy brands of adhesives. So DDB Worldwide Singapore created this print and poster campaign.
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