Burger King: Toll This

Just before the opening of Auckland’s brand new toll road, the Northern Gateway, Burger King jumped in with a full page ad from Y&R Aucland that offered to pay the toll for their customers, through a $2 discount at the restaurant nearest to the start of the road. Though the road will wipe 25 minutes off the journey North, no one was too thrilled at the thought of having to pay for the privilege, so the press ad was timely and to the point.