WWF / Car Magazine: Ad-pooling

WWF briefed Ogilvy Cape Town to write a radio spot to make people more environmentally active. A few days later, Car Magazine asked them to write an eco-focused radio ad to launch their Green Issue. Separately they approached WWF and Car Magazine with an idea to produce a single ad featuring both their green messages. That way we’d be using half the paper, half the fuel, and half the electricity.