The Outdoor Awards: Scratchie Billboard

On Parramatta Road in Sydney's west, The Australian Outdoor Awards unveiled a most unusual grand prize for the best outdoor advertisement or campaign of the year. The massive billboard features 10,000 $1 scratch n' win tickets – which will be handed over to the creative person or team responsible for the year's Best Outdoor advertisement. The 12 metre by 3 metre billboard has had to be especially built and will be guarded 24 hours a day to protect the prize – which could be worth siginificantly more than the $10,000 to the winner. For more details head to www.outdoorawards.com.au