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Top 6: February 11th 2009
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Wellington Zoo: Adults Only
Top 6: February 11th 2009
Usually seen as a family destination, Wellington Zoo wanted to position itself quite differently for a special evening's programme on Valentine's Day. With a small budget and a short window of relevance, they also needed big talkability. This ad, created by Saatchi & Saatchi Wellington, is running as print and street posters in the 2-week lead up to Valentine's Day.
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